Writing

I communicate precisely—and, when appropriate, playfully—to bring a brand’s message to life.

Brand persona

…is a big writing task—maybe the biggest. From these words, everything else that we write on behalf of the company will follow. So, it’s not just a fun exercise, but a foundational building block that literally sets the tone for how the business communicates to its customers. Here’s the core brand narrative and messaging I crafted for Freelancer.com to give voice to the new brand identity I helped them create.

Social media

…requires a delicate balance of clarity and brevity to maximize the impact of a message. With only a matter of seconds, if that, to communicate sometimes complex ideas to our audiences, the careful crafting of a social post can make all the difference. Here is a short collection of some social media writing that ranges from clinical to comical.

Long-form content

…gives more opportunity to spell out the details or the subtlety of a message, but also means more opportunities for missteps. That’s why I’m as fastidious about combing through a piece with an editor’s eye as I am passionate about stringing together the narrative arc in the first place. Here are a few examples of some long-form writing that I’ve composed over the years.

And now, please listen

…to some words I’ve written with the intention of being heard rather than read. While these examples err on the more comical side, scripting videos is no laughing matter. When only your on-screen talent will ever actually “see” the words, colloquialism and rhythm are of the utmost importance.