Through video, I am able to craft the most complete, unambiguous story a brand wants to tell—and pull on the heartstrings while doing it.

Documentary-style…

…is one of the most rewarding types of video I work on, because it is inherently the most authentic. My job here is to compose my shot, ensure audio is within range, and then do everything I can to help the talent forget the camera is even there. It’s most fulfilling when even I am shocked by the candor of a response. Here is a series of documentary-style testimonial videos I shot on location at several gyms along the Eastern US.

Unscripted testimonials…

…can often lead to some similarly powerful moments, but also lean heavily on the edit to ensure a tightness that the longer-form documentary pieces don’t require. Here are a couple of client stories that I captured for a remote coaching company.

Scripted promos…

…call for a stronger balance of careful copywriting in pre-production (to ensure a naturalness when we finally call “action”). With fewer variables at play during a shoot, it’s possible to experiment with unique, boundary-pushing formats and executions, which can lead to some captivating results. Here are several promotional videos scripted (by yours truly, of course) to achieve a more precise, polished product.

iPhone video…

…is a powerful tool in the videographer’s tool chest, allowing a significant compression of the entire planning, filming and editing process. It also creates a final product that is often preferred (especially in the age of social media) to a more glossy, highly-produced video. Here’s one example of a simple, fun, energetic project shot entirely on my iPhone.

Educational video…

…is where I put on my cinematographer hat and, more importantly, my producer hat. The instructor always knows more about the subject than I do, but my job here is to make them look, sound and come off their very best. I not only ensure that the shot is clean, the lighting is right and the audio sounds great, but I help coach the talent on their delivery to maximize the authority, credibility and clarity of their lesson. Here are some examples of educational content filmed for an in-house streaming platform, LearnRx.